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Oct 29, 2003

"I have been through some terrible things in my life, some of which actually happened." --Mark Twain

After surviving breast cancer, Trish May wanted a way to give back. "What I wanted to do was create a product where people could make a difference every single day," said May. "You don't have to run a 10K to contribute. You don't have to go to an expensive gala." So the former Microsoft marketing executive founded Athena Bottled Water which donates 100 percent of profits to women's cancer research. She hopes it's an easy choice for consumers to make: buy a water that benefits a company, or one that pays for research into women's cancers.