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Jul 18, 2017
"Business is the economic engine of our Western culture, and if it could be transformed to truly serve nature as well as ourselves, it could become essential to our rescue." --Karl-Henrik Robert
Turning Waste Streams Into Value Streams
The vision of Sustainability 3.0 is a circular economy that mimics our natural ecosystem: the "waste" from products that have outlived their usefulness becomes "nutrients" for further production. This foundational shift away from the linear business model of "take, make, and dispose" could be a huge boon for the sustainability movement and could provide great opportunities for businesses. However, this shift would require "disruptive innovation" and radical change, which may be on the way. Read on to learn more about the promises and challenges of this exciting new movement.
BE THE CHANGE
Think of something you can do to reduce the waste you create. Can you use less plastic somehow? Start composting? Repair things instead of buying new ones? Choose one thing and start today!
