Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains.
--Diane Ackerman
The Smell of Virtue: People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor. The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.
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