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Aug 22, 2003

"Highest good is like water. Because water excels in benefiting the myriad creatures without contending with them and settles where none would like to be, it comes closest to the way." --Lao Tzu

Sept. 11 will forever be a day of grim memories, but a group of victims' relatives, nonprofit groups and marketing professionals hope to also turn it into an annual opportunity to boost volunteerism and charitable works. They have a simple idea -- observe Sept. 11 by doing something good for someone else. By 2010, "One Day's Pay" is hoping to enlist 30 million people who will dedicate a day to serve others.