The desire to create is one of the deepest yearnings of the human soul.
Elder Uchtdorf

Why We Love Our Own Creations

Why We Love Our Own Creations

Dec 26, 2016-- In this article, behavioral economist Dan Ariely explains why we feel joy and engagement when we make things ourselves. He discusses "The Ikea Effect" and how even small contributions to an item's creation can lead to more affection and attachment to that item. He shares: "The lesson here is that a little sweat equity pays us back in meaning -- and that is a high return." (15477 reads)


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