Awakin Call

[*Please note the call time, different from usual Awakin Calls] Long before spiritual integrity became a rallying cry, Jac O’Keeffe was drawn to life’s deeper questions. Born and raised in Ireland, she studied theology and adult education, and over time, her inquiry led her into the heart of non-dual teachings and direct experience. What began as a spiritual search unfolded into a radical shift in perception—one in which the personal identity she had long assumed began to fall away.

But for Jac, awakening wasn’t the end point. It was the beginning of something more grounded: the daily practice of integration, and the ongoing task of meeting life without spiritual pretense.

Today, she is known as a spiritual teacher, author, and co-founder of the Association for Spiritual Integrity (ASI)—a global initiative committed to fostering accountability, transparency, and ethical reflection in spiritual leadership. Her work invites teachers and seekers alike to look beyond transcendence and into the often-messy reality of power, trauma, and human relationship.

Her books, Born to Be Free and How to Be a Spiritual Rebel, reflect this commitment. Rather than offering formulas for awakening, they invite a deeper kind of honesty—one that dismantles illusion, challenges identity, and asks what spiritual freedom is worth if it doesn’t change the way we live.

Through retreats, mentoring, and her leadership at ASI, Jac supports others in re-rooting their awakening in the everyday: in how we speak, relate, earn, and lead. Her presence is both direct and spacious—rooted in humility, yet unafraid to ask hard questions.

In a world quick to romanticize enlightenment, Jac’s work brings us back to the real terrain of spiritual life: not escaping what is, but transforming how we meet it.

Join us in conversation with this contemplative trailblazer and co-founder of ASI, who reminds us that true freedom is not a peak experience—but a lived commitment to integration, integrity, and love in action.