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Apr 18, 2025 · 1,210 views

Amazon Turned Drivers Into First Responders In Europe Experiment

Amazon Turned Drivers Into First Responders In Europe Experiment
Photo: RDNE Stock project | Pexels

The world’s largest online retailer, Amazon.com Inc., equipped some delivery vans in Europe with defibrillators to see if drivers in residential areas could speed up aid to heart-attack victims. It tested Project Pulse as a pilot in Amsterdam in November 2023, and expanded it to London, England, and Bologna, Italy. A few dozen drivers in each city carried the devices, which are made by the Dutch company Koninklijke Philips NV. In Paris, local first responder app “Staying Alive” trained dozens of Amazon drivers last year, says its chief doctor, Paul Dardel. Amazon is “evaluating the feedback and exploring additional opportunities for future programs.

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