KarunaNews Story

A Ukrainian entrepreneur based in Japan, Anna Kreshchenko, is the founder and CEO of Flora, a femtech startup that blends AI, medical partnerships, and real-time workplace data to address what she sees as a critical blind spot in health innovation: menstruation, fertility, and menopause. Flora’s mission is to use data to support women not just at home, but in the workplace as well.  Best known for its AI-powered app Moonly, Flora offers personalized tools for menstrual tracking, fertility planning, and menopause management. But Kreshchenko’s ambitions extend far beyond symptom logging. “We’re not just telling users when their period might start,” she explains. “We help them understand how things like poor sleep or stress might trigger symptoms like PMS or mood changes.”  By offering insights tailored to individual needs, Moonly empowers women to better understand and manage their health at different life stages.  The central issue Flora is trying to solve is the lack of medical data and systemic understanding of women’s health, especially around menstruation, fertility, and menopause.  Flora has carved out a unique position by combining consumer health tools like Moonly and workplace education and policy reform, with the aim to improve not just personal wellbeing, but also corporate culture and productivity.