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I thought the same thing. This is very likely one of those fabricated feel-good tales we tell ourselves to feel better or sell consulting services. While the "thought of the day" may have actually happened, I find it hard to believe that people would buy groceries they don't need or wait in line to receive a piece of paper.
"Johnny's" gesture was thoughtful, but to say that this would "change the lives of his customers" is absurd. If anything, it would be create more of an impact if "Johnny" would create a Twitter account and share his thoughts - plus he wouldn't waste paper.
Get real, people.