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The Fun Theory: Piano Stairs

122,810 views

If stairs played musical notes when you walked on them, would you be more likely to take them? Volkswagen has launched a popular new campaign called "The Fun Theory" which is "dedicated to the thought that something as simple as fun is the easiest way to change people's behavior for the better." It turns out that 66% more commuters opted for stairs over the escalators! Take a look at this utterly clever (and fun!) idea.

Be The Change

Check out some of the other ideas of the Fun Theory project and share your own too!

Related to fun is humor and laughter. Why exactly do we laugh? Researchers explain.

Next time you're trying to solve a problem, think about adding some thing fun.

Reflections (26)

Om8

Nothing. I think people are become involved with too much noise.. this was not FUN!! What is FUN? This is just another hypnotic control. And the notes cannot sound melodic. Just too much noise. If by FUN you mean play, then have more open spaces, gardens and less self-absorbing technologies. Change design of cities. Simplify ...

Christina

What if everything could be fun. What would we have to change to make that the way it is. I think we have more control of that than we think. These stairs are a fantastic way to change our thinking by changing our experience.

anna

it was cool.

Timo

I have seen this before and it's truly inspirational. We need so much of of these simple brain waves in society !

Mahadev

Eventhough the width of stairs were larger than escalator people used escalator. when fun is invloved nothing is tough. people prefer putting effort to get fun

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Jay Naidoo

Exceptional and fun way to change peoples behaviour.

Jay Naidoo

clare

Very creative way to inspire movement.

Inspiring!

caitlin stafford brown

Everything my teacher mr leggett saw it and it was sooooo cooollll

Caitlin

Everything

There always possibility to make boring life become more fun :)