servicespace.org · 18 hours ago

The Business Plan of Love, by Xavier Ginesta | Servicespace

A successful entrepreneur's most clarifying moment didn't come from a boardroom win - it came from watching 2,000 strangers dance. Xavi Ginesta had built a thriving company around the idea that business could serve human happiness, but it was the Festival of Consciousness, a money-losing experiment in collective joy, that quietly dismantled something in him. Standing amid the crowd he'd helped gather, he found himself thinking: "Wow, it was so cheap to make all these people so happy." What followed wasn't a decision so much as a reckoning - one that eventually led him to sell a company worth over $100 million, not out of restlessness, but because a new kind of happiness had made the old life feel too small. His deeper insight, the one he carried forward into what he now calls transformational philanthropy, is that lasting change never begins with effort or argument - it begins when something shifts in what a person believes is worth wanting.