Forget Brainstorming, Boost Creativity

Brainstorming in a group became popular in 1953 with the publication of a business book, "Applied Imagination". But it's been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team's creative output: the same number of people generate more and better ideas separately than together. In fact, according to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don't work, or even have a negative impact. So what does? Instead of engaging in intentional brainstorming activities, simple things like taking a break, exercise, or watching less television can boost out-of-the-box thinking and create more effective and fulfilling results.

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