May you grow up to be righteous, may you grow up to be true. May you always know the truth and see the lights surrounding you.
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Profit vs. Principle: The Neurobiology of Integrity

Profit vs. Principle: The Neurobiology of Integrity

Feb 29, 2012-- Let your better self rest assured: Dearly held values truly are sacred, and not merely cost-benefit analyses masquerading as nobel intent. Neuroscientist Greg Berns of Emory University and colleagues posed a series of value-based statements to 27 women and 16 men while using an fMRI machine to map their mental activity. Test participants were asked if they'd sign a document stating the opposite of their belief in exchange for a chance at winning up to $100 in cash. If so, they could keep both the money and the document; only their consciences would know. The findings: when people didn't sell out their principles, it wasn't because the price wasn't right. It just seemed wrong. "If it's a sacred value to you, then you can't even conceive of it in a cost-benefit framework," said Berns. This Wired Magazine article shares further. (15915 reads)


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Take Action"Truth is a quality of the mind that doesn't depend on figuring things out or being clever." A short reflection on putting integrity in action. [more]



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