May you grow up to be righteous, may you grow up to be true. May you always know the truth and see the lights surrounding you.
Bob Dylan

Profit vs. Principle: The Neurobiology of Integrity

Profit vs. Principle: The Neurobiology of Integrity

Feb 29, 2012-- Let your better self rest assured: Dearly held values truly are sacred, and not merely cost-benefit analyses masquerading as nobel intent. Neuroscientist Greg Berns of Emory University and colleagues posed a series of value-based statements to 27 women and 16 men while using an fMRI machine to map their mental activity. Test participants were asked if they'd sign a document stating the opposite of their belief in exchange for a chance at winning up to $100 in cash. If so, they could keep both the money and the document; only their consciences would know. The findings: when people didn't sell out their principles, it wasn't because the price wasn't right. It just seemed wrong. "If it's a sacred value to you, then you can't even conceive of it in a cost-benefit framework," said Berns. This Wired Magazine article shares further. (15017 reads)


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Take Action"Truth is a quality of the mind that doesn't depend on figuring things out or being clever." A short reflection on putting integrity in action. [more]



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