Our knowledge has made us cynical; our cleverness, hard and unkind. We think too much and feel too little. More than machinery, we need humanity. More than cleverness, we need kindness and gentleness. --Charlie Chaplin, in 'The Great Dictator'

It's More Important to Be Kind Than Clever

It's More Important to Be Kind Than Clever

Aug 31, 2012-- "Brandon Cook, from Wilton, New Hampshire, was visiting his grandmother in the hospital. Terribly ill with cancer, she complained to her grandson that she desperately wanted a bowl of soup, and that the hospital's soup was inedible (she used saltier language). If only she could get a bowl of her favorite clam chowder from Panera Bread! Trouble was, Panera only sells clam chowder on Friday. So Brandon called the nearby Panera and talked to store manager Suzanne Fortier. Not only did Sue make clam chowder specially for Brandon's grandmother, she included a box of cookies as a gift from the staff. It was a small act of kindness that would not normally make headlines. Except ... " In this thoughtful post, the co-founder of Fast Company magazine examines what happened next, and the powerful reminder it holds for modern-day businesses. (113871 reads)


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Take ActionA short passage called "Giving Somebody Your Heart" begins: "In every interaction you have with another human being -- doesn't matter who -- you always have two main choices." [more]



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