Rebranding Valentine's Day
"I never thought I would create a day. And yet, two years ago, with a few friends, I did. It all started back in 2008 on a cold December evening like any other. I was in the New York City subway rushing home. A man I'd seen many times on the train was asking for money to help the homeless. He had a warm smile and an open demeanor, and was wearing a hat that said he was a Vietnam vet. Like everyone else on the subway car I looked down, hiding in my iPhone. A monologue ran through my head about how his story couldn't be true, and how the smartest, best thing I could do was nothing." In this compelling article the author describes a chain-reaction of thoughts and realizations that ultimately led him (and many others) to rebrand Valentine's Day -- as Generosity Day.
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