Good Morning, Beautiful Business!
It is not just recycled packaging or open hiring practices or good benefits or green sourcing that make a sustainable business. It takes a deep commitment to a particular place and substantial effort to weave together all the threads of that place--people, land, and community--to create new economies that can counteract the devastating effects of the global economy. Judy Wicks, owner of White Dog Cafe and founder of BALLE, explains. "When I open my closet door in the morning, I see a sign that says, "Good morning, beautiful business." It's a reminder to me of just how beautiful business can be when we put all our creativity, energy, and care into producing one product or service in exchange for another. When we think about it, economic exchange can be one of the most meaningful and beautiful interactions among human beings."
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