Arguments for equal opportunity are often based on moral reasons; Sociologist Cedric Herring recently decided to take things one step further. Given that discussions about morality are often divisive, he decided to take a more scientific approach. In other words, beyond the question of whether diversity is a good thing, is there evidence that it makes a difference? Herring found that companies that are more diverse have more customers, a larger share of their markets and greater profitability. In fact, when Herring puts his numbers on a graph, he finds a linear relationship between diversity and business success, meaning that as diversity increases, those business indicators increase in step.
