Friday, August 28, 2009 Business
"Emotions reflect intentions. Therefore, awareness of emotions leads to awareness of intentions."
— Gary Zukav

How Emotions Influence Advice Taking

How Emotions Influence Advice Taking
Research from Wharton and Carnegie Melon has shown that emotions not only influence people's receptiveness to advice, but they do so even when the emotions have no link to the advice or the adviser. At one level, the conclusion that the two researchers -- Maurice Schweitzer and Francesca Gino -- came to, seems obvious. Of course, people's moods affect their frame of mind. Most people have felt stress or gloom seep into their thinking from time to time, coloring their overall outlook. Even so, until recently, economic analysis has taken as its premise the idea that, when it comes to dollars and cents, people can wall off their emotions. What follows is their paper, titled "Blinded by Anger or Feeling the Love: How Emotions Influence Advice Taking."

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The next time you feel a strong emotion, consider how it is affecting the decisions you are making.

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