When Seth Godin made an exception to his no-flying for work rule to help run a conference for entrepreneurs working on climate, issues, it was at the request of a man named Dan in Australia whose 10-year-old daughter was born with health issues. The day before the conference the man let him know his daughter wasn't feeling well, so he wouldn't be there in person. Seth ended up running the conference with an Australian beekeeper."And he started talking to me about the bees, and he told me the story of Jacqueline Freeman's Song of Increase. And The Song of Increase is just such a great Tim Ferriss story. So heres what happens." This brief excerpt from Ferriss' interview with Godin shares the fascinating backstory behind Godin's latest book, "The Song of Significance: A New Manifesto for Teams."
