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Apr 1, 2004

"Don't check your values at the door when you go to work." --Laura Scher

Modern-Day Robin Hood

When she graduated from Harvard in 1985, she wanted to do something meaningful. Now, Laura Scher is something of a modern-day Robin Hood, an entrepreneurial activist who redistributes the wealth of the marketplace to those in need. Instead of advertising, her company -- Working Assets -- donates that money to nonprofits, relying on socially responsible consumers to help them gain market share. To date, they have donated $30 million to nonprofits and continue to give about $5 million per year.

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