Why is persuasion so difficult, and what can you do to truly inspire people? In search of answers to those questions, Harvard Business Review paid a visit to Robert McKee, the world's best-known and most respected screenwriting lecturer. McKee believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead. He argues that stories "fulfill a profound human need to grasp the patterns of living -- not merely as an intellectual exercise, but within a very personal, emotional experience" This article shares more of his storytelling secrets.
