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Jan 19, 2008
"Essentially, a story expresses how and why life changes."
—Robert McKee
Storytelling That Moves People
Why is persuasion so difficult, and what can you do to truly inspire people? In search of answers to those questions, Harvard Business Review paid a visit to Robert McKee, the world's best-known and most respected screenwriting lecturer. McKee believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead. He argues that stories "fulfill a profound human need to grasp the patterns of living -- not merely as an intellectual exercise, but within a very personal, emotional experience" This article shares more of his storytelling secrets.
BE THE CHANGE
Consider how the "story" of your own life has changed over the years, and the lessons you've learned from it.
