Jul 12, 2008-- Two years ago, when Malcolm Gladwell published his best-selling “Blink: The Power of Thinking Without Thinking,” readers throughout the world were introduced to the ideas of Gerd Gigerenzer, a German social psychologist. known in social science circles for his breakthrough studies on the nature of intuitive thinking. Before his research, this was a topic often dismissed as crazed superstition. Now he has written his own book, “Gut Feelings: The Intelligence of the Unconscious”. In this New York Times interview he shares more about his work and also about how he makes decisions in his own life. (5334 reads)
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