May you grow up to be righteous, may you grow up to be true. May you always know the truth and see the lights surrounding you.
Bob Dylan

Profit vs. Principle: The Neurobiology of Integrity

Profit vs. Principle: The Neurobiology of Integrity

Feb 29, 2012-- Let your better self rest assured: Dearly held values truly are sacred, and not merely cost-benefit analyses masquerading as nobel intent. Neuroscientist Greg Berns of Emory University and colleagues posed a series of value-based statements to 27 women and 16 men while using an fMRI machine to map their mental activity. Test participants were asked if they'd sign a document stating the opposite of their belief in exchange for a chance at winning up to $100 in cash. If so, they could keep both the money and the document; only their consciences would know. The findings: when people didn't sell out their principles, it wasn't because the price wasn't right. It just seemed wrong. "If it's a sacred value to you, then you can't even conceive of it in a cost-benefit framework," said Berns. This Wired Magazine article shares further. (18364 reads)


Read Full Story
What's your reaction? inspiring fascinating courageous hopeful
Take Action"Truth is a quality of the mind that doesn't depend on figuring things out or being clever." A short reflection on putting integrity in action. [more]



Quote Bulletin


Wherever there is a human being, there is an opportunity for kindness.
Seneca

Search by keyword: Happiness, Wisdom, Work, Science, Technology, Meditation, Joy, Love, Success, Education, Relationships, Life
Contribute To      
Upcoming Stories      

Subscribe to DailyGood

We've sent daily emails for over 16 years, without any ads. Join a community of 160,552 by entering your email below.

  • Email:
Subscribe Unsubscribe?


Trending DailyGoods Nov 16: Agent of Illumination (10,331 reads) Nov 12: Thanksgiving Address (3,039 reads) Oct 25: The Art of Life: A Documentary (2,770 reads) Oct 21: The Silent Pulse of the Universe (2,667 reads) Nov 7: Everything Happens for A Reason & Other Lies I've Loved (4,507 reads)

More ...