Aug 31, 2012-- "Brandon Cook, from Wilton, New Hampshire, was visiting his grandmother in the hospital. Terribly ill with cancer, she complained to her grandson that she desperately wanted a bowl of soup, and that the hospital's soup was inedible (she used saltier language). If only she could get a bowl of her favorite clam chowder from Panera Bread! Trouble was, Panera only sells clam chowder on Friday. So Brandon called the nearby Panera and talked to store manager Suzanne Fortier. Not only did Sue make clam chowder specially for Brandon's grandmother, she included a box of cookies as a gift from the staff. It was a small act of kindness that would not normally make headlines. Except ... " In this thoughtful post, the co-founder of Fast Company magazine examines what happened next, and the powerful reminder it holds for modern-day businesses. (125885 reads)