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Dec 26, 2016
"The desire to create is one of the deepest yearnings of the human soul." --Elder Uchtdorf
Why We Love Our Own Creations
In this article, behavioral economist Dan Ariely explains why we feel joy and engagement when we make things ourselves. He discusses "The Ikea Effect" and how even small contributions to an item's creation can lead to more affection and attachment to that item. He shares: "The lesson here is that a little sweat equity pays us back in meaning -- and that is a high return."