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You Worry About Me. But What About You? Best Anti-Smoking Ad.
We are quick to give thoughtful advice to others; but sometimes we forget to apply that same logic and compassion to ourselves. In this deliciously subversive anti-smoking campaign, created by Ogilvy & Mather for the Thai Health Promotion Foundation, children approach smokers in a surprising way -- with surprising results.
Be The Change
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Ever marvelled at commercial advertising and wondered: what if this brilliance was used for social good? Check-out these awesome PSAs and marketing ads with broader inspirational and social value.
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The tactic used by the children in this experiement follows the model advocated by peace-maker and change-agent Adam Curle. Learn more about the strategy of "awareness and balance".
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The next time you want to change someone's behavior, stop and think of a peaceful, creative way to get them to see things from your point of view.
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