Non-fulfillment of aspirations, expectations and dreams is the main cause of unhappiness. Lower the aspirations, higher the happiness. Higher the aspirations, lower the happiness. Urban population and have-not by its lifestyle teaches or inspires the rural population to aspire more and more despite their own unhappiness despite having more than enough!! Not to break the partitions between needs, wants, desires and greed should be the purpose and goal of life. Simple life attracts more friends and have more time for relationships (not net-working) and thus lonely goes away. Gandhi said, Live simply so that others can simply live.