Smack-dab in the heart of America, amid rolling fields of wheat and soybeans -- high school football coach Roger Barta glanced at his notes as he stood among the sea of players gathered before him. 'We don't talk about winning and losing. We talk about getting a little better every day, about being the best we can be, about being a team. And when we do that, winning and losing take care of themselves,' he says to his team. This article shares the remarkable story of a high school football coach who built a championship dynasty by never playing to win.