When he was 21, heir to the Baskin-Robbins throne John Robbins left the ice cream company and his fathers money, determined to find happiness and fulfillment on his own. After becoming a successful author and establishing an independent fortune, he lost everything in the Bernie Madoff scandal. Through tumultuous relationships with money, Robbins discovered that: "Money, it seems, is a little like beer. Most people like it, but more is not necessarily better. A beer might improve your mood, but drinking 10 beers not only won't increase your happiness tenfold, it might not increase it at all." In a reflective essay, Robbins talks about his relationship to money and the economics of happiness.
