Tuesday, December 14, 2010 Business
"...it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions."
— Malcolm Gladwell

A Second Look at First Impressions

A Second Look at First Impressions
Why do we admire, envy, or disparage certain social groups and people? Why hire Kurt instead of Kyra? How do students choose study partners? "Within less than a second, using facial features, people make what are called 'spontaneous trait inferences,'" says social psychologist Amy Cuddy. Through investigating perceptions of warmth and competence, Cuddy explains how men and women rise to the top- or fall by the wayside- in school and at work. Her latest research connects poses to the endocrine system, showing the links between stances, gestures, and hormones. And it relates to some surprising findings about how venture capitalists decide where to make their high-risk investments.

Be the Change

When you catch yourself making a split-second calculation of a person or situation, take a moment to pause and reflect. What else might be influencing your impressions?

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