At first glance, insights seem to come out of nowhere. But in hindsight they make perfect, logical sense. What happens is that we (sometimes unconsciously) recognize patterns that enable us to see things in a new way. Albert Einstein put it succinctly when he said insight "comes suddenly and in a rather intuitive way. But intuition is nothing but the outcome of earlier intellectual experience." This article explores how to think like a designer: not just observing the world, but drawing upon what we know, interpret what we find, and looking for unmet needs.
