There is a rising consciousness to do good in a world recovering from recession and facing global challenges. But what does social good mean? Traditionally, it is a good or service that benefits the largest number of people in the largest possible way. As more and more organizations and individuals wake up to the groundswell of social good, the realm is expanding. Many innovations are emerging, whether in business models, products and services. Some are aided by technology, others have their roots in building communities both online and offline. Here is a look at social good in action from the perspectives of consumers, communities, businesses, public institutions, and nonprofits
