The simple for-profit model that has guided business practice in the past appears to be shifting towards a new paradigm. Profitability is important, but only when it serves the more fundamental goal of creating value for others through our gifts. And when a company's strategy loses touch with this key principle, the potential for true value-creation is also lost. In this article, Decision Analyst Somik Raha also shifts the plane of inquiry to the personal level: "Are profits what motivate us to share our gifts?" The response he receives, "No! More and more, I find that those of us who wish to create value are already in the beyond-profit mindset, driven by a strong motivation of service through a channeling of our greatest creative gifts."
