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Aug 24, 2007

"Take your needle, my child, and work at your pattern; it will come out a rose by and by. Life is like that - one stitch at a time taken patiently and the pattern will come out all right like the embroidery." --Oliver Wendell Holmes

Sewing For Hope In The Favela

Maria Teresa Leal founded Coopa-Roca, a sewing cooperative located in Rocinha, the largest favela (slum) in Rio de Janeiro, in 1981. Leal has a college degree in social science and a license to teach elementary school. It is unusual for a middle-class or wealthy Brazilian to set foot in a favela. But when Leal visited the favela with her housekeeper, who lived there, she saw that many poor women in the favela were skilled seamstresses — yet they had no opportunity to use their skills to generate income. So she got the idea to start a co-operative, which would recycle fabric remnants to produce attractive quilts and pillows. Gradually, as the women gained experience and developed skills in manufacturing and marketing, the work grew more professional. In the early 90s Leal attracted interest from Rio's fashion world, and in 1994 Coopa-Roca began producing clothes for the catwalk.