Watch a movement happen, start to finish, in under 3 minutes, and glean some lessons: A leader needs the guts to stand alone and look ridiculous. The first follower is critical in showing everyone else how to follow. The second follower validates. A movement must be public. After the nth follower tipping point, it becomes risky not to follow, and more join in. And the commentators take-away from all this: "We're told we all need to be leaders, but that would be really ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow."
