Recently divorced Mike Hannigan was in a grocery store looking for spaghetti sauce when he came across Newman's Own for the first time. Discovering that all the profits of the competitively priced brand were donated to charity made something to click for the office products company manager. "As a consumer I wasn't making any sacrifice," he says. "Use business as a tool to accomplish a community goal - it made perfect sense." Becoming philanthropic isn't just a nice thing to do when business is booming. Donating time and resources can be an essential part of a sustainable business strategy. Alyssa Danigelis offers insights on how to integrate nonprofit projects into your for-profit venture, and how doing so might just benefit everyone.
