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We've all felt it. The dreaded blow to our gut or the blush of pride when we realize that we did wrong, we were at fault, and now it's time to own up. Though unpleasant at first, apologizing is actually a sign of strength, not weakness. Author John Kador notes, "Leaders who apologize are seen as confident, signaling the three qualities that most modern leaders desire to communicate: humility, transparency, and accountability. Effective apology does not come easy -- none of us likes admitting that we made a mistake -- nor does it come without cost, but it is less costly than the alternatives of denial, deception, and cover-up." Kador offers up the five Rs of an effective apology: