DailyGood
DailyGood

For the last 27 years, DailyGood newsletters have offered a daily email that inspires you to respond to life with creativity and kindness. To join a community of 149,715 subscribers, subscribe here.

Aug 6, 2010

"Clean out a corner of your mind and creativity will instantly fill it." --Dee Hock

Forget Brainstorming, Boost Creativity

Brainstorming in a group became popular in 1953 with the publication of a business book, "Applied Imagination". But it's been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team's creative output: the same number of people generate more and better ideas separately than together. In fact, according to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don't work, or even have a negative impact. So what does? Instead of engaging in intentional brainstorming activities, simple things like taking a break, exercise, or watching less television can boost out-of-the-box thinking and create more effective and fulfilling results.

READ FULL STORY

BE THE CHANGE
Make time to exercise, take more breaks, or try other creativity-boosting techniques from the article.



SOME MORE DAILYGOOD STORIES ...