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"I was in this cafe the other week," says Cameron Stewart, "and I was buying an ice-cream. So I gave the guy at the desk a fiver and said, the next person who orders an ice cream, tell them it is on the house. Tell them it's free, and this will pay for it." Cameron Stewart is an 18-year-old from Holywood, near Belfast, and this sort of thing is exactly his forte. He is the proprietor of Ark clothing. The acronym stands for Acts of Random Kindness, and the idea is to encourage wearers to perform, as his website suggests, "One Ark every time the clothing is worn." It's sort of like putting on a superhero costume, except your superpower might be the willingness to give up your seat on the bus.