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MBJYou raise a good point in your usual delightful, insightful way.As a recipient of so much proselytizing chatter for both the iPhone and meditation, I’m sure it would be a relief to silence the buzz around either. My post was aimed at muzzling at least half our common harassers in a light-hearted way more than anything else. Even the comparison I make establishes a false choice between the options, especially when considering how many iPhone-using meditators commented on the post.As for shilling meditation on the attention-deficited internet, its a little bit like putting a helmet on a narcoleptic: its bound to be awkward, doesn’t really solve the problem, but might just stop a head crackin’. While I wasn’t really trying to be much of a serious meditation monger, I’m not that uncomfortable with the legitimate clunky-ness of it all I do agree that serious conversations about meditation are best kept private, but if anything around this post could be considered to have turned into viral advocacy and promotion, its something on the scale of a cold sore on a smallpox patient. Its public only in the way that a conversation in the corner of a room at a loud party is: virtually private because so few people care to quiet down and listen!

Rahul:This is a smart, clever, interesting comparison of two enabling tools currently undergoing a run of hip, faddish acceptance in the popular imagination. (Meditation, it must be said, has enjoyed a several-millennium longer run than the iPhone. Its persistence and longevity is itself strong evidence in favor of your thesis. Still, one suspects that it went through periods where, as with the second generation Macs, the only users were esoteric freaks who could only find “software” — to piggyback on your extended technology metaphor — at the spiritual equivalent of garage sales.)Like so many things, meditation and iPhones are useful tools in the hands of skilled, purposeful people. Hospital physicians, for example, are able to carry comprehensive pharmaceutical reference material in their pockets with the iPhone as they visit patient bedsides; and thoughtful practitioners of self-exploration are able to dig deeper with meditation. And yet, both are supremely annoying in the hands of poseurs.The nice thing about both meditation and the iPhone is that both are genuinely good tools; it’s hard to really criticize either. They generally work as advertised, have real utility, and create a nice user experience. Even with this appreciation, I have never found either to be so compelling as to harbor any desire to incorporate them into my life. Unfortunately, this doesn’t insulate me from having to endure endless proselytizing chatter from fans of both at just about any social occasion. Frankly, it’s getting to the point that I like to imagine a world where neither meditation or iPhones existed. It seems a shame when the excellence and fascination of a thing are overwhelmed by the ubiquity and banality of the hype.In our consumer society, it seems impossible to have a product without constant advertising. Where commercialism establishes both our memes and the tropes, way to much private conversation has transformed into viral advocacy and promotion. Steve Jobs will, of course, be thrilled that his customers have turned into his advertisers. But are serious devotees of meditation really comfortable having their treasured practice shilled like this? Seems so.MBJ